The Centre for Urban Development in cooperation with the Museums of the municipality of Radovljica from Slovenia, the Association of Historical Cities of Slovenia and the Municipality of Fermo from Italy, organised the international Hack Creative Week from 22nd to 24th November 2016 in the Cultural institution “Parobrod” as a part of the project “diSTORY” supported by the European Commission and the Creative Europe programme.
The first day of the creative week was opened by Dimitrije Tadić, the Head of the Creative Europe Desk Serbia.
The aim of the Hack Creative Week is to explore and create new ways of interpretation of the rich cultural heritage of small historical cities and museums of Europe through cooperation between different participants from the fields of culture and digital technologies, with the aim of improving their “digital” appeal and communication with the new generation of audience.
Small historical cities and local museums are faced with numerous challenges in the preservation and presentation of cultural heritage and in communicating with their audiences. New digital technologies demand new approaches to interpretation that will allow them to disclose their stories, attract and communicate with citizens and visitors and in this way contribute to the preservation of European heritage and sustainable development of local communities.
Therefore, the workshop was focussed on presenting the existing and building new, advanced solutions that would improve the visitors’ experiences, include the audience and enhance the experience of learning through cooperation. Mixed teams of representatives of delegations coming from Italy, Slovenia and Serbia, together with experts and students from the field of museology, digital technologies and design, programmers and experts for audience development, participated in the creation of pilot digital stories of small historical cities participants of the project (Topola, Serbia; Radovljica, Slovenia; Fermo, Italy). The results of the workshop will serve as a platform for the development of ideas, tools and strategies for new practices in interpreting cultural heritage.
Among others, speakers at the Hack Creative Week included: Tatjana Cvjetićanin, President of the Balkan Museum Network, Milena Jokanović, Europa Nostra, Dragana Martinović, Institute for the Study of Cultural Development, Andrija Stojanović, Point of Communication, Direction for Protection and Preservation of Cultural Assets, and Dr Rozhen K. Mohammed-Amin, author of several works dealing with the topic of using technology of augmented reality in museums.