Within the project “Zajedno za kulturu po meri mladih“ (Jointly for culture customised to fit the youth) five panel discussions were held about the possibilities for improving the work with the young audience: innovative approaches to work and European practices in culture, using new technologies, designing new programmes and a successful communication of cultural institutions with the young audience.
On the first day of the seminar, Milan Đorđević, manager of the Desk’s project spoke about innovative approaches to working with a young audience on the example of the project Take Over, supported by the Creative Europe programme. After the presentation, a discussion was held with the topic of active participation of young people in the work of cultural institutions and organisation in Niš. Representatives of institutions and organisations from Niš spoke about challenges they encountered in realising programme activities, communicating with young people and visions of improving the work.
Manager of the Desk’s project also presented the possibilities offered by the Creative Europe programme and models of working with different target groups being developed by projects supported by this programme. One of the most important results of the seminar is empowering local institutions to try the model of forming a youth council, modelled after the Take Over project and the Kolarac Foundation.
Creative Europe Desk strives to provide support to initiatives and local projects supporting work of cultural professionals, working on professionalising institutions and organisations and increasing the participation of new groups of audiences.