Creative Europe Desk Serbia has an obligation to participate in defining goals and priorities of the programme in cooperation with other countries participating in the programme. Due to this, this year, during the period from 14th June to 17th June, representatives of Creative Europe Desk Serbia participated in the meeting with the European Commission.
The two-day event in Malta was attended by 85 team members from 31 countries. Meetings of representatives of the Desks are an opportunity to strengthen European cooperation, summarise achieved results and transfer experiences. During the first day an introductory lecture was organised about changes in programme management and the refurbished theatre of the university campus in La Valletta. Moreover, successful projects which are being implemented, such as the project AMUSE, were presented.
AMUSE (Artistic Multi Sensorial Experience) represents “An artistic experience for multiple senses”– an artistic project headed by the Malta Society of Arts (MSA) the goal of which creating new interpretations of meanings of the senses (such as the tactile, kinaesthetic and proprioceptive) and their role in art. The completion of the project will be marked by an exhibition of works for multiple senses which will take place in 2019 in MSA premises in Palazzo De La Salle in Valletta.
The meeting also included a presentation of the framework for the initiative entitled “Music Moves Europe” as support to European music sector. The initiative started in the end of 2015 through meetings with key actors in music in order to identify main challenges faced by this sector. The results of this dialogue can be found in the report of the work group for AB music. This dialogue unveiled the need for support to creation of music, promotion of music diversity and research of possibilities offered by online and offline music distribution. Music is one of the most popular forms of art, widely consumed and a lively expression of European cultural diversity. It also significantly contributes to European economy. The music sector produces income of over 25 billion Euros yearly and employs more people than the film industry.
After the presentation of projects and the initiative during the first work day, 4 parallel thematic workshops were held with the goal of encouraging exchange on the topics of:
Communication and the use of social media;
CE Desk Management: Desk and its inner structure and organisation (internal);
CE Desk Management: Desk and the Creative Europe programme (external);
New business models;
Representatives of the Desk attended the first workshop where the discussion was about how social media influences the dissemination of results and winning new audiences.
During the second day, a representative of the EU Education, Audiovisual and Culture Executive Agency (EACEA) presented the results and statistics so far related to the sub-programme Culture of Creative Europe.
Considering the fact that Malta will be the representative of culture in 2018, examples of realised programmes were presented: revitalisation of an old theatre, organising film festivals, renewing cultural institutions, permanent activities in squares and other public spaces.
A very important information is that this and next year cultural heritage will be among priorities of EU programmes (Horizon, Erasmus +, Cosme, etc.), and especially of the Creative Europe programme – hence, the meeting was held in the future European capital of culture.