Promotion of the book Cultural Diplomacy at Bitef

Promotion of the book Cultural Diplomacy at Bitef


We are inviting you to the promotion of the book “Cultural Diplomacy: Arts, Festival and Geopolitics” within the first day of Bitef! 

Join us in discussing about international cultural cooperation and get your copy of the book.

Speakers at the promotion will include Milena Dragićević Šešić, professor at FDA, Vida Ognjenović, writer and a diplomat, Ivan Medenica, Art Director of the Bitef Festival and Dimitrije Tadić, Head of the Creative Europe Desk Serbia. 

The book Cultural Diplomacy: Arts, Festivals and Geopolitics, ed. Milena Dragićević Šešić in cooperation with Ljiljana Rogač Mijatović and Nina Mihaljinac, is a joint project of the Creative Europe Desk Serbia and the Faculty of Dramatic Arts in Belgrade, which together with the Bitef Festival organised last October the conference: Bitef and Cultural Diplomacy: Theatre and Geopolitics. The conference shed light on the importance of Bitef as a festival taking place on the boundary between the East and the West, a platform where different cultures meet, by examining the activities of Mira Trailović and Jovan Ćirilov which positioned Belgrade on the global theatrical and political map.

The book brings texts dealing with key questions of cultural diplomacy (soft power) in the light of new geopolitical relations: culture of fear, humiliation and hope (Mojsi), re-examining the importance of ideology and political activity which instrumentalises culture. Authors, coming from Great Britain to South Africa, Argentina and Turkey, wrote about challenges of contemporary multi/unipolar situation, deepened by economic crisis and migrations on the one hand, and political populism on the other one. A larger number of works dealt with the role of festivals, and in particular Bitef in these processes, possibilities of intercultural dialogue, and leading the so called bottom-up cultural diplomacy. 

The second part of the book represents results of expert “working groups” held separately for different cultural fields (music, performing arts, literature, etc.) in April 2016 at the initiative of the Creative Europe Desk Serbia. Apart from the promotion of the programme itself, the Desk also initiates projects of wider importance for the development of international cooperation of the cultural sector in Serbia; hence, the goal of every working group was to reach specific recommendations for the development of international cooperation in Serbia. These results were published in IV chapter, and V chapter offers an overview of international cooperation of cultural organisations from Serbia (2010-2016).