Monthly Archives: January 2019

Marketing and Publishing: How to Reach New Reading Audience?


EU Info Centre Belgrade (7 Kralja Milana St)
26th February 12 – 14h

The event in the EU Info Centre is dedicated to the question troubling many dealing with fiction today: how to instigate a reading interest in an audience long-term in the time of quick distractions and easy fun, how to animate the youth, but also older people to regularly purchase and read high-quality contemporary literature?

The lack of interest in European literature in comparison to domestic publications and global best sellers is the reason why special attention is dedicated to evaluating book promotion and audience development strategies within the Creative Europe competition for literary translations. Precisely due to this Creative Europe Desk Serbia is organising an event dedicated to this topic.

Domestic publishers will have the opportunity to attend the lecture of Uroš Vuković, Creative Director of the marketing agency Publicis, based on his more than a decade long experience of working in sectors of marketing and culture, but also including specific questions and dilemmas domestic publishers potentially have.
Please apply to attend the event until 15th February by:

1. sending basic information (first and last name, name of the publishing house) to our email address

2. answering an anonymous questionnaire here.

Kind regards,

Team of Creative Europe Desk Serbia

Reconstruction of MoCA shortlisted for the EU Prize for Architecture


The project of reconstructing the Museum of Contemporary Art in Belgrade was shortlisted for the European Union Prize for Contemporary Architecture “Mies van der Rohe”.
The exposition emphasises that an almost invisible intervention on MoCA reveals a rare, but necessary approach to reconstruction, renewal and preservation of architectural heritage.

The MIES Prize is awarded to a project realised in the previous two years, and it represents an example of the best European architecture. Reconstruction of MoCA, signed by the architect Dejan Todorović, is the first project from Serbia nominated for the MIES Prize, the shortlist of which is comprised of 40 projects from 17 countries.

The exposition of the MoCA nomination, emphasises that this is an edifice constructed by the design of the architects Ivanka Raspopović and Ivan Antić, who won the October Prize for the project. Located on the confluence of rivers Sava and Danube, the building of MoCA was opened in 1965. The initial concept was to turn the entire park into a museum block, but this idea was never realised, hence MoCA remained a solitary example of Yugoslav Modernism in this space. The building was declared a monument of culture in 1987, however, it was closed in 2007 due to the begun reconstruction that was required, however postponed due to the lack of funds. Works on the reconstruction were continued in 2016, and MoCA was finally reopened in October 2017.

What was especially emphasised was the interior of MoCA, described as being fluid, bathed in daylight and lacking walls, which enables the visitors to retain the feeling of integrity of the exhibition while passing through five levels of the building.

“The beauty of the original architecture remains intact. New technologies have been introduced so as few as three employees can take care of the entire system”, it is stated, among other things, in the description of the project of reconstruction of MoCA.

The biggest number of shortlisted projects comes from France (seven), Spain (six), Belgium (four), Austria and Denmark (three each). There are two projects for each Germany, Ireland, the Netherlands and Romania, and apart from Serbia, for the first time the competition for this prize was entered into by projects from Albania (Skenderbeg Square in Tirana) and Slovakia. One shortlisted project comes respectively from Estonia, Finland, Poland and Portugal.

A seven-member jury (Dorte Mandrup, George Arbid, Angelika Fitz, Ștefan Ghenciulescu, Kamiel Klaasse, María Langarita and Frank McDonald) shortlisted 40 projects, out of which the majority in the field of culture (15 – museums, cultural centres, music theatre and a congress centre), followed by the field of education (six – schools, university buildings, libraries), while five belong to the category of group residential housing.

383 projects from 238 cities and 38 countries were nominated for the MIES Prize.

Five finalists will be declared on 13th February, and the awarding ceremony of the Prize will be held on 7th May in the Pavilion of the Foundation “Mies van der Roe” in Barcelona.

Info Day about the Creative Europe Programme in Čukarica


Creative Europe Desk Serbia is organising and info day about the Creative Europe programme in cooperation with Gallery 73 and the Centre for Urban Development on Friday 1st February at 12 p.m. in the premises of Gallery 73 (83a Požeška St, Čukarica, Belgrade).

We are inviting all interested representatives of cultural institutions and organisations to use this opportunity to learn more about the guidelines of the current competition calls, as well as the ones which will be opened throughout the year: programme priorities, conditions when applying and specific questions related to the past participation of Serbia in the programme. This event is an opportunity to talk about potentials of project ideas of institutions and organisations from Serbia to achieve European cooperation within the Creative Europe programme.

Also, representatives of the Centre for Urban Development will present the experiences of participating in the Creative Europe programme and the results of the project “Digital Narratives of Small Historical Places” and “Heritage Hubs”.

The event is open for anyone interested, and we are asking you to apply for participation until 30th January at noon by sending your application (first and last name, name of the institution/organisation) to the email address:

Event programme:

12.00 – 12.45 Presentation of the Creative Europe Desk Serbia, Dimitrije Tadić and Milan Đorđević, Creative Europe Desk Serbia

12.45 – 12.55 Break

12.55 – 13.40 Presentation of the projects “Digital Narratives of Small Historical Places” and “Heritage Hubs”, Rade Milić and Aleksandra Nikolić, Centre for Urban Development

13.40 – 14.00 Questions and discussion

Creative Europe programme is the main programme of the European Union for culture intended to support cooperation projects of cultural institutions and organisations from different European countries. The programme also supports initiatives to translate and promote literary works of European authors within the European Union and beyond, establishing networks that enable competitiveness and international activity of the cultural and the creative sectors, and also founding platforms for promotion of young talents, their works and projects. Creative Europe Desk Serbia is an implementation body of the Creative Europe programme, formed within the Ministry of Culture and Information of the Republic of Serbia. The task of the Desk is to offer support to cultural institutions and civil society organisations in the Republic of Serbia wanting to secure participation in the Creative Europe programme.