Workshop: PR of cultural institutions and organisations on social networks

Workshop: PR of cultural institutions and organisations on social networks

24/04/2019

EU Info Corner Novi Sad, Friday, 16th May at 4 p.m.

For whom is it intended?
Representatives of cultural institutions and organisations, parties interested in developing digital marketing and PR, and especially those who are already engaged in these positions within their organisations. The number of participants is limited to 15 people.

What kind of knowledge and skill do participants acquire?
How to wrap activities of cultural institutions and organisations into interesting packaging as a smart marketing brand and instigate bigger interest by the media and youth? What are the techniques and skill of public relations required to attract the audience and the media? How to create a successful social media campaign? These are just some of the questions you will receive an answer to if you apply for the workshop “PR of cultural institutions and organisations on social networks” which will be held for representatives of PR teams of cultural institutions and organisations on 16th May at the Archives of the City of Novi Sad from 4p.m. – 6 p.m. as a part of the Creative Europe Forum 2019.

Social networks are an inevitable tool in promoting cultural and artistic practices. However, algorithms that change by the date are a real headache, and this requires a relatively frequent review of the existing communication strategy and redefining goals. How to swim in the sea of possibilities offered by these algorithms, how to get inspired and create your own content that will primarily face the audience and how to use current trends in attracting new audiences, will be some of the main focusses of the workshop.

How to apply to participate?
Anyone interested in participating should send their application containing the first and last name of the participant, name of the institution/organisation they are representing, and also a reply of up to 300 words to the question of why you specifically need this workshop and why we should select precisely your institution/organisation. Applications are to be sent to the email address marija.stevuljevic@euinfo.rs. Application deadline is Sunday 12th May 2019. The selected participants will be notified about the participation details via email, at latest by Monday 13th May.

Who is leading the workshop?
The workshop will be led by Marija Stevuljević, social network advisor of the EU info centre in Belgrade. Marija je managed campaigns and communication strategies for networks and coalitions of organisations, startups, and institutions in the country and the region.