How to Market Books in Big Foreign Markets?

How to Market Books in Big Foreign Markets?


In relation to the recently opened competition for translation of literary works, and with the aim of successful design of projects to translate from Serbian into other European languages, Creative Europe Desk Serbia and the EU Info Centre are organising a round table with the topic of “How to Market Books in Big Foreign Markets? “.

The core aim of the competition is to improve the circulation of contemporary European literature within the European cultural space, where still the most comment and the most efficient way of achieving this is exactly through acquiring support for translation, promotion and distribution of works of foreign authors on the domestic market –where publishers have good contacts and the required experience.

However, in recent years the focus of the competition gradually shifted towards support translation from “small” into “big” European languages, and therefore publishing houses in Serbia are encouraged to apply for translation and marketing of books written by domestic authors outside of the country borders. This implies planning cross-border distribution and promotion of books, which frequently represents a demanding endeavour of penetrating (big) foreign book markets.

With the desire to initiate a joint discussion about possibilities and challenges of such projects and the intention to receive clear recommendations and guidelines, we invitie all interested parties to participate in the event which will take place on 22nd May at 3.30 p.m. in the premises of the EU Info Centre in Belgrade (7 Kralja Milana St).

The topic will be discussed by Mladen Vesković, independent advisor at the Ministry of Culture and Information who is engaged in works of co-funding and support to translation and marketing domestic literature in Europe and the rest of the world, Gojko Božović, editor in chief and director of the Publishing House Arhipelag and Aleksandar Drakulić, manager of the company MC Most withing which is operating – the first and biggest Serbian internet bookstore.

The discussion will be moderated by Dimitrije Tadić, Head of Creative Europe Desk Serbia.

You can apply to participate until Tuesday 21st May, by sending an application to: