Capacity building – creative industries

There is a very large number of definitions of the term creative industries, all of which include several basic components: creative industries are based on skills, talents and creativity of an individual; they develop through production and use of intellectual property, for the purpose of economic gains and new business creation.

UNESCO defines creative industries “as a set of activities that produce and distribute cultural goods or services, which at the time they are considered as a specific attribute, use or purpose, embody or convey cultural expressions irrespective of the commercial value they may have”. (UNESCO-UIS, 2009).

The predominant fields of creative industries are the following: design, (electronic) publishing, communication technologies, fashion, film, video and photography, software, computer games, music, visual and performing arts, architecture, crafts, advertizing, radio and television.

Multiple factors have caused the increase in interest in the concept of creative industries: recognition that the value of production lies in ideas and individual’s creativity and in the insight into the fact that the development of creativity brings a potential of creating new riches, also the need for talent cultivation, development of new export market, promotion of economy, use of information and communication technologies and improvement of competitiveness in the global economy.

A number of examples show that creative industries, as the key component of creative economy / knowledge economy, have a potential for sustainable development and urban regeneration, often realized through protection and usage of cultural heritage. Direct consequences of the process would be the cultural tourism development and the use of the concept of creative cities. Creative industries represent a field of intersectoral cooperation (culture and economics, tourism, economy, ecology, etc.) and cultural entrepreneurship.

Providing incentives to creative industries development is one of the main goals of the Creative Europe Program, so that in accordance with it, the following priorities are defined: development and transfer of new knowledge and skills, development of mobility and cross-border cooperation, experimenting and innovating, audience development, digitalization and the use of new technologies. Additionally, for the purpose of achieving the best possible results of the sectors and target-oriented management by creative industries development on grounds of the actual data, a significant aspect of programs is seen in the research programs related to creative industries and their development potentials. Furthermore, the Program promotes the development of innovative business models and skills and competences contributing to self-sustainability of organizations and cultural institutions. In order to contribute to diversification of funding sources of cultural organizations, financial support of the Creative Europe Program is not allocated in the full amount of the project’s budget.

More on the creative industries concept in the context of Creative Europe Program can be seen in the link:

Green Paper – Unlocking the potential of cultural and creative industries

European Creative Idustries Alliance

On the development of new knowledge and skills see here: